Consistency & Organization is the Key!
The C3 Group works with businesses in media planning and buying to provide a consistent look in communicating with their audience. The C3 Group has experience planning and buying media in Arkansas, Oklahoma, Texas, Kansas, Missouri, Nebraska, Tennessee and Mississippi.
How C3 keeps a consistent look & presence for businesses:
- Design- Most media outlets require different sizes for ads. C3 works with the outlets to make sure ads meet specifications and are delivered to the media in the best format. C3 also keeps and backups the files for quick, safe access.
- Proofs- Looking over messages before they are published is very important. Working with 1 Â company rather than dozens of media outlets make it much easier to proof and edit and changes quickly.
- Deadlines- Knowing when files need to be sent to the media outlets is tough for many businesses. You can count on C3 to make sure deadlines are met.
- Research- C3 works to find new media outlets that could be an avenue to reach your audience. We can also compare pricing with impressions and help negotiate with media outlets to earn better pricing.
How C3 keeps businesses organized:
- Insertion Orders- Placing media involves sending information to the media outlets and receiving confirmation on placement and pricing.
- Online Calendar- C3 can set up an online calendar that lists impressions, outlets & pricing for companies to log on and see anytime.
- Reports- Sometimes looking at where your advertising dollars were spent in a quarter and comparing it with sales can help a business make better informed decisions for future campaigns.
- Billing Mistakes- Unfortunately media outlets sometimes make mistakes and forget to apply contract rates, discounts, etc. However, looking over media bills and comparing them to Insertion Orders can eliminate these costly mistakes. The C3 Group has saved one company 6 figures/year in the past from billing mistakes